Automated Phone Messaging Demographic Considerations

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To be most effective and plan how your are going to best communicate by automated phone calls, you must adjust your phone messaging strategies to the changing demographics..  The base of customers you contact may be one of 15% who no longer subscribe to a conventional land line but rely solely a cell phone.

A recent Yahoo business article discusses more details about how this is changing:

In our tight economy, saving money may be a reason, but the make up of the household matters more.   Cell phones are more difficult to deliver a consistent voice message to because many time the cell phones voice mail will receive the call.   Delivery time of your message must be at a time that communicates the message most effectively.  For example, a simple short message delivered during the day may be received in person at a time that person will answer the call personally.  At other times, more complex messages with more details should be delivered at a time when you the sender prefers reception on the phone's voice mail. 

Herein is the problem.  Inherently, cell phone voice mail is much more difficult to deliver a complete and synchronized voice message.  So, complex messages are better sent to land lines, but if you must send to a cell phone, better that the message goes at a time when it is more likely to be answered by voice mail.